Amelia Nour is a UK-based apothecary renowned in the wellness world for channeling both beauty and wellbeing. A luxe-ethical retail destination found in Leicester, its online storefront has become a go-to space for those looking to create a more holistic space in both their lives and homes. From skincare to hair to bath&body and fragrance, Amelia Nour only stocks the most luxurious vegan and vegetarian brands from around the globe. We caught up with founder Meesha Kanadia to chat about beauty, her favorite products, and how she stays grounded.
To me beauty is feeling good about yourself. It comes from within and when you glow, it makes the others around you glow as well.
My mother. I remember when I was growing up, my mum would have all of her beautiful lotions and potions which I would love the scent of. But she always said to me that beauty starts from within and all of these lovely products are simply here to add to that.
In a huge way! There was a massive shift where my consumers started to add that one extra product into their skincare routine or where they would usually purchase a bath and body product as a treat, they started to purchase it regularly. This showed that they were taking the time out for themselves to reset and recharge. Wellbeing has become a huge part of our routine where we now stop and think about ourselves and give ourselves the timeout we need to heal. Whereas before, it would be easy to say yes to a lot of things despite feeling burnt out.
Oskia’s Renaissance Cleansing Gel – This is my holy grail morning cleanser that just seems to work its magic despite what my skin is going through all year round.
Goldfaden MD’s Bright Eyes – Have you met a better eye cream than this? It is one of the best I have tried (proof being I am on my 5th bottle)! The hydration this cream gives around my eyes is excellent and it actively works to reduce the appearance of fine lines and dark circles.
Mini Bloom’s Fresh N Clean Hair & Body Wash – I love this product and it is a firm favorite in my shower. I love that it is fragrance free and plant based and that it's suitable for the whole family. Not to mention the size – it's extremely efficient!
Tata Harper’s Hydrating Floral Mask – This is one my favorite face masks as it offers a boost of hyaluronic acid! It leaves my skin feeling dewy… especially during the colder months.
Innersense’s Scalp Scrub – This scalp scrub helps nourish the scalp and has a cooling sensation when applied. The scent of green tea and peppermint also help relieve headaches on a long and stressful day, which is a definite bonus!
A Mini Bloom care package!
Going for a 30 minute jog at 7:30am. This is my personal time and I find it the best way to start the day!