Gentle enough for the most sensitive skins and powerful enough to tend to the toughest jobs.
Mini Bloom is a line of all-natural, non-toxic skincare products for you and your family.
Rooted in nature and backed by botanical science, our products are composed of ingredients you can identify (IYCI) and sourced with a greater sense of social responsibility.
Meet our founder
For Lauren Wolk-Goldfaden, becoming a new mother was equal parts full of incomparable joy and overwhelming with its set of demands. One challenge she hadn’t predicted was her quest to find safe products to use on her newborn daughter’s skin that she could trust with confidence.
As the co-founder of a natural, high-performance skincare brand for adults, Lauren lives and breathes clean products. While she thought it would be relatively easy to find non-toxic, plant-based baby products that were free of chemical irritants and harmful substances, this simply wasn’t the case. Instead, she was shocked to discover that there were countless unsafe and unnatural ingredients hidden in the language of many skincare formulas marketed as safe for babies, children, and the environment.
So she decided to create what she couldn’t find: natural, nourishing, worry-free bath and body products for babies, tots, children, and mothers like herself.
Gentle yet effective enough for her daughter (and when the time came, eventually her son), Mini Bloom is the answer to Lauren’s struggles—the same ones that many new parents must also face. She’s inspired to share these skin-safe, earth-friendly solutions with families who only want the best for their little ones, minus the stress and uncertainty.
And from the start of motherhood, and the very first spark of Lauren’s curiosity to bring what she could not find to market—a line of nourishing, effective, worry-free products to use first on her daughter, and when the time came, eventually her son—meeting Alicia Brammer changed her life. And so Lauren began the journey to make what she could not find: nourishing, effective, worry-free products to use first on her daughter, and when the time came, eventually her son. If you asked her, she’d probably call Mini Bloom baby #3—and by far, in fact much further than far, her longest pregnancy to date.